Diagnose and customize treatment for your patients for allergies using the “Gold Standard” procedure by establishing an Allergy Center under your direct supervision.
Primary care physicians have been seeing allergy patients since medicine started and have been testing and treating them nearly as long. Currently, primary care physicians perform about 15 percent of all allergy testing and treatment. There is a predicted 4.5 percent decrease in allergists coming out of fellowships and an increase in patient demand of around 30 percent. Consequently, there will be a large clinical gap left unfilled if primary care physicians do not provide allergy testing and treatment services.
The Direct Allergy Difference
Direct Allergy provides a complete turn-key operation for your practice to implement, which is monitored as part of the service. We hire, train, and certify clinical specialists who manage an allergy Immunotherapy program, under the physician’s medical direction.
Nationally recognized experts are utilized for:
- training physicians by Dr. Jay Gruhlkey (a physician of his own practice and our Chief Medical Officer), with or without continuing education
- training nurses by our nationally renowned trainers
Direct Allergy utilizes an allergy nurse to mix and administer treatments to patients under the physician’s standing protocol.
Direct Allergy trains the practice on billing using a third-party resource. The practice handles the billing to insurance providers. Direct Allergy bills the practice for services.
Direct Allergy has field proven experience for seamlessly interfacing allergy with a practice’s normal routine.
Patients Who Suffer from Allergies

Physicians are frequently asking if there is more they can do to help 30% of their patients who suffer from allergies.
There are three treatment options that Direct Allergy offers:
- Subcutaneous Immunotherapy (SCIT; aka injections)
- Sublingual Immunotherapy (SLIT; aka drops)
- Oral Mucosal Therapy (OMIT; aka toothpaste)
Direct Allergy will supply a trained nurse to customize mix formulations for injections or sublingual treatment. The nurse can also order the toothpaste formulation from a qualified compounding pharmacy under the direct supervision of the physician. Practice nurses will not need to be taken away from their day to day activities.
Practice Office

A practice’s patients are seen in the practice office. The space required at the practice is one exam room to conduct:
- patient education
- testing
- treatment formulation
- injections
Direct Allergy has field proven experience for seamlessly interfacing allergy with a practice’s normal routine.
Revenue
Before entering into a formal agreement, Direct Allergy will work with the practice office manager to review the practices’ patient mix and reimbursement levels to determine if allergy testing and treatment will be a profitable fit for the practice.
Immunotherapy
Specifically, is there a way I can diagnose allergies and differentiate them from other causes of inflammation? The answer is yes, through Modified Quantified Testing (MQT) in the practice office.
Immunotherapy is a simple and easy process to treat the cause and not the symptoms of allergies. The patient’s sensitivity to allergens are slowly reduced over a treatment course of three to five years, with the symptom relief lasting a lifetime.
Patients who cannot avoid allergens for whatever reason are candidates for Immunotherapy.
Moreover, physicians can recommend allergy treatment to patients that:
- Experience side effects from allergy medications
- Suffer from respiratory condition – such as asthma
- Continue to experience allergy symptoms despite avoidance and medications
- Are allergic to an unavoidable substance
Allergy Immunotherapy consists of correctly identifying the allergen, quantifying the severity, and then developing a serum specific to each patient. The serum is composed of small amounts of allergens that are causing the patients symptoms. During the treatment course, increasing amounts of the allergen are administered to the patient. With the patient’s antibodies slowly increasing, the patient’s “resistance” slowly increases. The treatment process takes approximately three years.